brochureware

brochureware n.  Planned but non-existent product like
   {vaporware}, but with the added implication that marketing is
   actively selling and promoting it (they've printed brochures).
   Brochureware is often deployed as a strategic weapon; the idea is
   to con customers into not committing to an existing product of the
   competition's.  It is a safe bet that when a brochureware product
   finally becomes real, it will be more expensive than and inferior
   to the alternatives that had been available for years.