memetics

memetics /me-met'iks/ n.  [from {meme}] The study of
   memes.  As of mid-1994, this is still an extremely informal and
   speculative endeavor, though the first steps towards at least
   statistical rigor have been made by H. Keith Henson and others.
   Memetics is a popular topic for speculation among hackers, who like
   to see themselves as the architects of the new information
   ecologies in which memes live and replicate.



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